PORTFOLIO
Onyia Ali
I build brands rooted in strategy, story, and design, then back them with the marketing systems that make them grow.
BRAND STRATEGIST | MARKETING & DESIGN
BIO
I turn business goals into brands that connect and convert.
With a background in graphic design and media arts, six years running my own brand studio, and corporate marketing experience, I bring both creative range and strategic discipline to every project. I work across the full picture: brand strategy, identity, web, copy, email, and the systems that keep it all running.
I've built an organic audience of 220k+ from scratch, which taught me more about voice, content, and what makes people pay attention than any brief ever could. I bring that same instinct to the brands I work with, helping them say the right thing to the right people and follow through on the operations side.
Background and Skills
BA in Graphic Design & Media Arts
with a concentration in Web Design
Southern New Hampshire University
Jan 2019 - Present
Creative Marketing Director
Supreme Financial Group
Jan 2018 - Sept 2021
+ Digital Marketing Strategy
+ Brand Strategy
+ Brand Identity Design
+ Web Design (UI/UX)
+ Search Engine Optimization
+ Email Marketing
+ Social Media Management
+ Strategic Copywriting
+ Workflow Strategy & Automation
+ CRM Development & Design
Adobe Suite, Figma, Canva, Wix, WordPress, Squarespace, Shopify, Hubspot, Dubsado, Notion, Constant Contact, Jira, HTML/CSS
Campaign & Content Design
Social, email, and promotional content built to drive engagement and action.
01 .....................................................................................
Strategy Meets Systems
OVERVIEW
A wellness and strength coach needed a cohesive brand and a client experience that didn't depend on manual follow-up.
WHAT I DID
Built a custom brand identity, then designed and integrated a full CRM, automated client onboarding, a private client portal, and service-specific intake forms, connected to a new website and store.
RESULTS
Delivered an end-to-end brand and operations system in one engagement: identity, CRM, automation, website, and store. Onboarding shifted from manual to automated, giving the client a repeatable system to bring on and nurture leads without added overhead.
02 ....................................................................................
New Look For A New Era
OVERVIEW
An established esthetician and eyelash specialist wanted to reposition for a more premium, modern audience.
WHAT I DID
Led a full visual rebrand, logo, palette, typography, then designed a responsive website optimized for desktop and mobile, and built a cohesive social content style to carry the new identity.
RESULTS
Repositioned the brand from the ground up across identity, web, and social in a single coordinated rollout, giving the business one consistent premium presence across every customer touchpoint, and supported premium pricing.
03 ....................................................................................
Seamless Sophistication
OVERVIEW
A photography studio preparing for a major business pivot needed a brand and site that could carry the new direction.
WHAT I DID
Developed the full brand strategy, message, values, ideal client profile, and voice, then the visuals (logo, palette, type, business cards, social templates, branded collateral) with an integrated website.
RESULTS
Took the business from strategy to launch-ready in one engagement, delivering a complete brand foundation, strategy, and website built to attract and convert its ideal client, ready to support the pivot as well as future brand evolution.
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